home – about

Kraft Spirits
label + bottle design

craft, u

The identity represents localism, usbanism and sustainability.
The sun shaped hole on the label suggests transparency by letting the customers “peak” inside the bottle, and also refers to the “you are here” location tracking symbol. 

London, UK

Label: Adobe Illustrator
Renders: Adobe Illustrator, Adobe Photoshop, Adobe Dimension


2024 — Bianka Horváth